Evoking emotions through storytelling and strategy
Storytime! Aranyani, India’s first luxury handbag brand, draws inspiration from the Hindu Vedas and deeply rooted cultural connections. My challenge was to craft narratives that resonate with global audiences from diverse spiritual backgrounds while maintaining the brand's authentic voice. Balancing tradition with modern marketing strategies, I explored ways to communicate the brand's essence in a way that felt both relevant and captivating to today’s consumers.
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This is the collection brief that inspired the storybook I wrote, weaving the brand's ethos into an engaging narrative for its audience.
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To make Aranyani's handbags resonate with a wider audience, I merged ongoing cultural trends with the brand's products. By creating blog content that connected events like the Met Gala and films like The Idea of You to the craftsmanship and essence of the handbags, I ensured the brand remained relevant and relatable to today’s audience.
Each caption highlighted the luxury and craftsmanship of the handbags while maintaining a tone that appealed to both industry leaders and enthusiasts.
I created engaging captions for LinkedIn posts to elevate Aranyani's professional brand voice.
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I collaborated on Instagram grid layouts, reel visual structures, and key elements that bridged cultural storytelling with modern luxury. My contribution ensured a cohesive aesthetic that spoke to both brand ethos and audience trends.
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The grids balanced cultural narratives and modern luxury aesthetics to create a cohesive visual identity.
Instagram: Visual Storytelling