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My First Small Business Journey
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Gopopcase began as a spark during my student days, fueled by my love for bold and quirky phone covers. With zero experience but endless determination, I designed my first collection, launched a basic Instagram page, and dived headfirst into the world of social media.
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Collaborated with Gen Z influencers to drive engagement and boost visibility.
Their creative, relatable content turned trendy designs into must-have accessories, sparking conversations and increasing sales.
I experimented with flat-lay photography, snappy captions, and Instagram Reels that highlighted the quirky designs and their versatility.
I used polls, Q&A sessions, and user-generated content challenges to connect with my audience. Customers loved participating in naming a collection or sharing photos of their phone covers, which built a sense of community.
From brainstorming ideas to designing and marketing, it was all me, juggling roles and learning as I went. I explored social media trends, collaborated with influencers, and crafted campaigns that didn’t just sell products—they built connections.
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INSTAGRAM GRIDS